RetroΩmega - Development, Branding, and Advertising

The “RetroΩmega” was a stand-alone third-party gaming console two years in the making, based on the single-board “Raspberry Pi” computer. Utilizing game images it emulated classic consoles from Sega, Nintendo, Playstation, to arcade systems. I developed the logo synthesizing old sprites from the 8 and 16 bit era with the exposed circuitry of the Raspberry Pi single board computer, culminating in the “Omega” symbol in the center, an indication of it’s all-encompassing nature.

RetroΩmega - Primary Advertisement

“RetroΩmega” plays on three terms: “Retro”, “Mega”, and “Omega”. This branding weaves together nostalgic gaming with the idea that this console is the definitive third-party gaming console, an “Omega” or “End” of the consumer’s searching for a solution to play all of their favorite classics. The primary advertisement capitalizes on one of the most prominent 8-bit intro tracks from the game “Mega Man 3”, reminding the user of a very beloved and recognized game, and then catapulting them into a gritty guitar rendition while highlighting how much more the system is capable of.

Menus for game selection were designed to be visually organized, functional, and fun.

Each game within the RetroΩmega system commanded not only a custom set of graphics, but a short video demonstrating gameplay.

The RetroΩmega was designed for power users, allowing full customization for anyone who wanted to access the back end of the system, complete with visual instruactions.