Sarah Moon Boutique

Branding and photography

Building Sarah’s brand was a matter of conversations and prying. Her practice had been developed into a mid-high market which avoided the premium costs of traditional market jewelry while retaining the skill and craftsmanship of what would be expected from them. Sarah had put together a Fall collection of ring plates for her silver designs, and all that was required to push the brand was a successful series of photos placing her objects within the right setting.